Michael Heffernan is an award winning lifestyle and advertising photographer with more than twenty years experience shooting for clients worldwide. Michael thrives shooting in challenging situations on location or in the studio and is quick to adapt to the different people and cultures that he encounters on his shoots. Interacting with people, putting them at ease and gently encouraging them is key to his approach. As a lifestyle photographer his aim is to always capture those authentic moments that tell the clients story. You can see more of his work here. His clients include Coca Cola, GSK, Philips, Bombay Sapphire, SSE, Digicel, Princess Yachts.